SmagDanamrk.com is a farm-fresh produce seller. They’re the ethical foodies’ go-to guys for all things eco-friendly, socially consciously sourced farm produce. They source its products from small independent and quality-focused farmers.
THE PROJECT
They approached me to design an online corporate identity that reflects the craftsmanship, quality, and mindful sourcing of plant and animal products.
But how do you broaden your product offering and market reach without coming off as a soulless, mass-producing corporate pig?
Our campaign aimed to reassure consumers of SmagDanamrk’s commitment to quality and respect for the environment and animal welfare. I realized these two go hand in hand. So I came up with the tagline: “All in good taste.” Danish version: “Med god smag i munden.”