Combat the sale of stolen goods and promote ethical purchasing.

THE PROJECT

Waaaaaay back in 2017, while I was working at Kindly Agency, DKR approached us to develop a national campaign addressing hæleri (fencing). Annually, a million stolen goods worth around three billion kroner are sold, with approximately 250,000 Danes purchasing such items.

We launched "Vi køber ikke indbrud" ("We Don’t Buy Burglary"), encouraging the use of MobilePay and NemID validation for online purchases. This campaign aimed to reduce the demand for stolen goods through responsible buying practices. Put on the kettle and settle in — the video was edited at a “relaxed” pace, a stark contrast to today's rapid TikTok style.

In collaboration with Kl.7, leveraging their behavioral science and design thinking methods, we crafted effective solutions. Our combined efforts resulted in impactful visuals and messaging that successfully raised awareness and positively influenced consumer behavior.