Raise awareness about high investment fees and promote transparency in financial services.

THE PROJECT

Optimal Invest tasked me with a campaign to highlight the high fees charged by financial institutions and their long-term impact on investments.

Using AI tools like MidJourney, I created a visual concept featuring animals representing outdated and exploitative practices. Characters like "gebyrgribben" (Fee Vulture) were placed in conservative, old upper-class environments, symbolizing the disconnect between institutions and clients.

The campaign promoted a more transparent, customer-centric approach, positioning Optimal Invest as a low-fee, consumer-focused company, and empowering consumers to make informed financial choices.