An authentic Indian sauce made with love. Even when you’re loved across continents, you can’t afford to be complacent. There’re loyal fans to bond with…and new customers to share your love with.
THE PROJECT
To put Khan Originale’s 5 mouth-watering Eco Indian sauces on supermarket shelves.
Khan’s market was limited to the restaurant space. So he wanted to share his sauce with the mainstream consumer without it tasting like a mass-market product.
I was tasked with taking Khans Originale mainstream. The concept had to appeal to more people without losing the exclusivity effect. So our branding and marketing efforts targeted an exclusivity-driven, quality-focused consumer.