TEC ANTI-SMOKING CAMPAIGN POSTERS
How do you tell a bunch of adolescents “no-smoking” on campus without actually saying the words? Do you pass wishy-washy laws against it and hope they’ll catch the drift? Perhaps you should take cues from Copenhagen School of Technical Education (TEC).
THE PROJECT
Aim: to communicate TEC’s anti-smoking policy without pointing fingers or dishing out unsolicited advice on impacts of smoking.
So they approached me to help them knock some sense into kids’ heads without sounding judgemental or confrontational.
My idea: Create posters that highlight the impacts of smoking in a relatable way. Instead of making fun of smokers, we made fun of tobacco company’s products.